About Us

Meet one of the best startups in Turkey. Kolay’s journey started in 2015, with the desire to simplify and ease the work of human resources in companies and organizations all over the world, and allow their employees to funnel their energy and time on various other activities.

Today, Kolay is a cloud-based HR management software that smooths the processes to manage expenses, leaves, overtime, shifts, and much more, and is trusted by more than 1.800 companies and organizations and 150k employees worldwide.

In only a few years, Kolay has changed the way HR works.

Let's make the world easier together, join us.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote our company's products and services,
• Optimize current marketing channels while exploring new user acquisition channels and growth opportunities,
• Demonstrate in-depth knowledge of various paid marketing channels and technologies, including paid search (Google Ads), retargeting, and social network advertising (e.g., Facebook, Twitter, LinkedIn),
• Measure and report on the performance of all digital marketing campaigns, assessing against set goals (ROI and KPIs),
• Manage cross-functional growth projects in coordination with internal departments (e.g., lead qualification, sales, product),
• Collaborate with internal teams to design landing pages and optimize the user experience,
• Identify trends and insights, then optimize spend and performance accordingly,
• Plan, execute, and measure experiments alongside conversion tests.

Requirements

• Minimum 2 years of experience in performance marketing,
• Familiarity with SaaS products and HR technologies,
• Analytical and experimental mindset with an ability to make data-driven decisions,
• Proficiency in Google Analytics 4, with experience in website analysis, segmentation, event tracking, and automation features,
• Advanced proficiency in English,
• Familiarity with marketing automation tools & CRM. (e.g., Brevo, Zapier, Pipedrive, and more); if not eagerness to learn and experiment with these tools,
• Familiarity in SEO, content marketing, email marketing, and other growth channels; if not eagerness to learn and experiment,
• As a plus, understanding of HTML, Javascript, and CSS.

Benefits

• Being part of one of Turkey's most successful startup,
• Competitive salary,
• Remote working,
• Premium private health insurance,
• Training support,
• Food card,
• Subscription to one digital platform (such as Spotify, Netflix, Storytel).